Move over, two-a-days — the Dallas Cowboys Cheerleaders (DCC) have found a new way to survive the pressure of training camp, and it’s equal parts adorable and inspiring.
Meet the viral phenomenon that’s capturing hearts across social media:
The “Boot Buddy” tradition.
Started as a quiet way to build camaraderie among the squad, the ritual pairs each DCC hopeful with a secret partner — their “Boot Buddy” — who leaves surprise notes, snacks, and small gifts in their locker during the intense weeks of camp.

Now? It’s exploding online with millions of views and hashtags like #BootBuddyReveal and #DCCMagic trending on TikTok and Instagram.
“You never know what you’re gonna find — a motivational quote, a pack of gum, or a Starbucks gift card,” said one rookie cheerleader. “It turns a stressful day into something special.”
The tradition is more than just cute — it’s a powerful way to ease anxiety, build trust, and foster friendships during one of the most high-pressure auditions in professional sports.
“Training camp is brutal. You’re performing in front of legends, cameras, and your future teammates,” one veteran explained. “Boot Buddies remind us we’re in this together.”
Fans are loving the peek behind the pom-poms, especially as DCC continues to dominate on platforms like YouTube and Netflix, thanks to their hit docuseries.
Even alumni are chiming in, saying they wish the tradition had existed during their time.
So what’s the big finale? A “Boot Buddy Reveal Day,” where each woman discovers who’s been cheering her on in secret — usually with hugs, tears, and plenty of sparkle.
One fan summed it up best:
“It’s not just about dancing — it’s about sisterhood. And DCC just made it cool again.”