Clark Hunt, owner of the Kansas City Chiefs, says Taylor Swift has contributed to the brand’s fan base since 2023.

“We’ve had a pretty big growth for a team that won the Super Bowl. So I have to thank Taylor for that,” he said in an interview with CNBC Sports on February 6.

Clark Hunt, 60, became president and CEO of the Kansas City Chiefs in 2005. His father, Lamar Hunt, founded the team in 1960. Photo: AP

Clark Hunt, 60, became president and CEO of the Kansas City Chiefs in 2005. His father, Lamar Hunt, founded the team in 1960. Photo: AP

Hunt said the presence of Taylor – girlfriend of Kansas City Chiefs player Travis Kelce – has affected the NFL’s viewership in the past year, attracting many female viewers. Some Kansas City Chiefs games in the 2024-2025 season broke viewership records. “And I think Taylor has a small part in that success,” he said.

It’s not the first time Hunt has praised the American singer. “Our team is so excited for Travis and Taylor, they’re a great couple,” he said at an Athletes in Action event in Ohio in June 2024. Hunt’s eldest daughter, Gracie, told People: “It’s a great time to have Taylor on the team. She’s beautiful, very smart, very sharp.”

The Chiefs will face the Philadelphia Eagles in the historic 59th Super Bowl on February 10. Last year, the number was 123.4 million, of which 49% were female, with the peak viewership at 202.4 million. The average TV viewership for this year’s Super Bowl is expected to hit a record high of 125-150 million, while the female Super Bowl audience is forecast to reach 58.8 million, up 9% from 2024.

On USA Today, Dennis Deninger, professor emeritus at Syracuse University, commented: “Taylor Swift is the reason young people pay attention to the Super Bowl. That interest will continue and make them come back to the TV screen this year to see their idol. The Taylor effect brings in a new audience, accounting for about 10, 15, and even 20% of the new audience. I think this trend will continue for many years.”

The Super Bowl is organized annually by the National Football League. The scale and influence of this event have gone beyond the limits of sports. This is the pride and cultural phenomenon of the American people.

Taylor Swift, 36 years old, is known as the “country music princess” of the American music industry. She debuted in 2006 and quickly achieved many achievements. In addition to her good voice, the singer has the ability to compose and create many hits in her career. After 11 albums, the singer received 14 Grammy Awards, 29 Billboard Awards, and had many successful international tours. In 2023, she was selected by TIME as “Person of the Year”. In November 2024, she ranked second in the top 25 Greatest Pop Stars of the 21st Century by Billboard magazine.

She began dating player Travis Kelce during the 2023-2024 NFL season, often attending games at Arrowhead Stadium in Kansas City to watch her boyfriend compete against his opponents. In February 2024, she attended the 2024 Super Bowl final, when the Chiefs defeated the San Francisco 49ers with a score of 25 – 22.

Travis Kelce is the same age as Taylor, an American football superstar, setting many NFL records. Before dating Taylor, the player dated model Kayla Nicole for 5 years, breaking up in May 2022. If the Chiefs win the championship this year, they will become the first NFL team in history to win three consecutive Vince Lombardi trophies.