The American football “classic”, Super Bowl LIX took place on February 9, 2025 at Caesars Superdome, New Orleans (USA), marking the tense confrontation between the Philadelphia Eagles and the Kansas City Chiefs. As a result, the Eagles won convincingly with a score of 40-22, bringing home the second Super Bowl title in the team’s history.

Patrick Mahomes (white shirt) and his teammates at the Chiefs had a disappointing match
Patrick Mahomes (white shirt) and his teammates at the Chiefs had a disappointing match

The biggest football match on the planet between the Eagles and the Chiefs is not only a top sporting event but also a symbol of the American entertainment economy. With total revenue in many fields estimated to exceed 43.6 billion USD, this is the most expensive match in history. But not only accompanied by huge numbers, this match also had shocking moments that surprised both the audience and fans.

Total Revenue: A Record $43.6 Billion

Before we get into the highlights, let’s take a look at the event’s record-breaking revenue summary:

Revenue Sources Estimated Revenue (USD)

Advertising Price $7-8 million/30 seconds with over 50 shows Estimated $400 million
Ticket sales for 73,000 seats, average ticket price $7,900 Estimated $576 million
Legal Betting Betting on official US networks Reached $1.39 billion
Illegal Betting Total Off-Network Betting Estimated $23.1 billion
Fan Spending $142/person with 126 million attendees Estimated $17.9 billion
International Copyrights Global Broadcast Estimated $200 million
Souvenirs Selling jerseys, caps and related products Estimated $150 million

1. Advertising Revenue:

Advertising Price Advertisements: Fox sold 30-second spots for record prices, ranging from $7 million to more than $8 million each.

Total advertising revenue: Although exact figures have not been released, with more than 50 spots sold, Fox is estimated to have earned at least $400 million from advertising during the event.

Eagles win second championship in record-breaking football game

Eagles win second championship in record-breaking football game

2. Ticket sales revenue:

Ticket prices: Demand for tickets for the game was high, with the average price around $7,900.

Total ticket sales: With the Caesars Superdome seating capacity of around 73,000, total ticket sales could reach around $576 million.

3. Betting Revenue:

Amount of Legal Bets: Americans placed a record $1.39 billion in legal bets on Super Bowl LIX.

Total Bets (including Illegal Bets): When unofficial bets are included, the total could be as high as $23.1 billion.

4. Fan Spending:

Average Spending: Americans spent an average of $142 on Super Bowl parties, up 22% from last year.

Total Spending: With an estimated 126 million viewers, total spending on Super Bowl-related activities could be as high as $17.9 billion.