Detroit Lions running back David Montgomery didn’t hold back when speaking to reporters this week:

“2025 is the year of reckoning — now fans will see exactly how much this team has invested in greatness.”

With record-breaking contracts, top-tier draft picks, and aggressive free-agent signings, the Lions’ front office has gone all-in. General Manager Brad Holmes and Head Coach Dan Campbell have made it clear: it’s Super Bowl or bust.

💰 Where Did the Money Go?

• ✅ Massive re-signing of top defensive talent
• ✅ $96M investment in the O-line and secondary
• ✅ Multiple five-star prospects locked in early
• ✅ Upgraded training, health, and recovery facilities

🗣️ Fans React:

• “Montgomery’s right — no more excuses. This is our year.”
• “If we don’t make the NFC Championship at least, this season’s a bust.”
• “I’m proud we spent like contenders. Let’s finish like champions.”

With Montgomery fully healthy, Jared Goff in form, and a stacked roster, expectations are sky-high in Detroit. And Montgomery’s statement might just be the rallying cry Lions fans have waited decades to hear.

🦁 Is this finally the year the Lions roar all the way to the top?