The American football “classic”, Super Bowl LIX, took place on February 9, 2025 at Caesars Superdome, New Orleans (USA), marking the tense confrontation between the Philadelphia Eagles and the Kansas City Chiefs. As a result, the Eagles won convincingly with a score of 40-22, bringing home the second Super Bowl title in the team’s history.

5 shocking moments in the $43 billion match: Taylor Swift was booed, Serena turned into a dancer – 1
Patrick Mahomes (in white shirt) and his teammates at the Chiefs Club had a disappointing match
The biggest football match on the planet between the Eagles and the Chiefs, is not only a top sporting event but also a symbol of the American entertainment economy. With total revenue in many fields estimated to exceed $43.6 billion, this is the most expensive match in history. But not only did the match feature huge numbers, it also had some shocking moments that surprised both the audience and fans. Total Revenue: A Record $43.6 Billion
Before we get into the highlights, let’s take a look at the event’s record-breaking revenue summary:
Revenue Sources Estimated Revenue (USD)
Advertising Price $7-8 million/30 seconds with over 50 shows Estimated $400 million
Ticket sales for 73,000 seats, average ticket price $7,900 Estimated $576 million
Legal Betting Betting on official US networks Reached $1.39 billion
Illegal Betting Total Off-Network Betting Estimated $23.1 billion
Fan Spending $142/person with 126 million attendees Estimated $17.9 billion
International Rights Global Broadcast Estimated $200 million
Souvenirs Selling jerseys, caps, and related products Estimated $150 million.

- Advertising Revenue:
Advertising Price advertising: Fox sold 30-second spots for record prices, ranging from $7 million to more than $8 million each.
Total advertising revenue: Although exact figures have not been released, with more than 50 spots sold, Fox is estimated to have earned at least $400 million from advertising during the event.
5 shocking moments from the $43 billion game: Taylor Swift booed, Serena turns into a dancer – 2
Eagles win second championship in record-breaking football game
- Ticket revenue:
Ticket price: Demand for tickets for the game was high, with an average price of about $7,900.
Total ticket revenue: With the Caesars Superdome holding about 73,000 seats, total ticket revenue could reach about $576 million.
- Betting Revenue:
Amount of Legal Betting: Americans placed a record $1.39 billion in legal bets on Super Bowl LIX.
Total Betting (including Illegal): When unofficial betting is included, the total amount of betting could reach $23.1 billion.

- Fan Spending:
Average Spending: Americans spent an average of $142 on Super Bowl parties, up 22% from the previous year.
Total Spending: With an estimated 126 million viewers, total spending on Super Bowl-related activities could reach $17.9 billion.
- Other Revenues:
International Television Rights: The Super Bowl is broadcast worldwide, generating significant revenue from international television rights contracts.
Merchandise and related products: Revenue from jerseys, hats and other memorabilia also contributes significantly, estimated at $150 million.
Combining the above revenue sources, Super Bowl LIX in 2025 will generate a huge revenue of an estimated $43.6 billion, cementing its position as one of the most profitable sports and entertainment events in the world.
5 most shocking moments

- Taylor Swift booed by Eagles fans.
5 shocking moments at the $43 billion game: Taylor Swift booed, Serena turns into a dancer – 3
Singer Swift booed by Eagles fans when she came to cheer for her boyfriend, player Kelce (Chiefs)
Taylor Swift appeared to cheer for her boyfriend Travis Kelce, star of the Kansas City Chiefs, but received a backlash from Eagles fans. When her image appeared on the big screen at Caesars Superdome, thousands of Eagles fans booed her mercilessly. Taylor’s “sassy side-eye” quickly became a meme on social media.
- Kendrick Lamar challenges Drake at the Halftime Show
During this year’s Halftime Show, Kendrick Lamar stirred up not only his music but also his conflict with Drake. He performed the song “Not Like Us”, emphasizing the sarcastic rap line about Drake: “Hey Drake, I heard you like young girls”. Social media immediately exploded with mixed reactions.
- Patrick Mahomes “collapses” in a historic defeat
Mahomes, the bright star of the Kansas City Chiefs, had a game to forget. A errant pick-six just before halftime left the Chiefs trailing the Eagles. The image of Mahomes on the bench in tears was emblematic of the Chiefs’ crushing 40-22 loss.
- Serena Williams with
