President Donald Trump is once again experiencing a powerful resurgence—this time from the very generation that helped propel him to victory in previous elections. According to the latest numbers, Trump’s support among baby boomers has seen a significant boost, signaling a renewed alignment with one of his most loyal and powerful voting blocs as the country heads toward the pivotal 2026 midterm elections.

The renewed momentum comes as both parties begin shaping their strategies for what many believe will be one of the most consequential election cycles in modern American history. And for Trump, this shift among voters aged 60 and up could be the edge he needs—not only to dominate the Republican primaries but to influence control of Congress itself.

Let’s take a closer look at the data, the implications, and what it means for the GOP and beyond.

From Neutral to Strong: Baby Boomer Approval of Trump Swings by 15 Points

The Quantus Insights survey, one of the most closely watched political polling platforms, recently revealed a stunning shift in how baby boomers view the former president.

Just a month ago, Trump’s approval rating among Americans over 65 was balanced on a knife’s edge: 49 percent approved, 49 percent disapproved.

Now? He’s sitting at 56 percent approval, with just 41 percent disapproval. That’s a dramatic 15-point swing in his favor—in only a few short weeks.

For a candidate gearing up to once again campaign alongside dozens of Republican hopefuls in 2026, this shift in public sentiment among older voters couldn’t have come at a better time.

Why Baby Boomers Still Matter—A Lot

While much media attention tends to focus on younger and more unpredictable voting blocs, political experts are quick to point out the enduring impact of older Americans on election outcomes—particularly those aged 60 and up.

Baby boomers represent not only one of the most reliable voting demographics but also one of the most politically influential. These voters tend to be more consistent at the ballot box and more attuned to policies that impact retirement, healthcare, economic security, and traditional American values.

In 2024, 51 percent of baby boomers cast their vote for Donald Trump—helping to secure his unexpected reelection. With the next midterm elections looming, their loyalty may once again determine the direction of the country.

Trump’s Base Is “More Loyal Than Ever,” CNN Analyst Says

While some polling institutions show Trump’s numbers among boomers stabilizing rather than surging, the trend is clear: Trump’s base is holding strong.

CNN polling analyst Harry Enten recently described Trump’s support among Republicans—especially older conservatives—as “history-making.” On CNN News Central, Enten revealed that as of 2025, 63 percent of Republicans strongly approve of Trump’s performance.

To put that into perspective, at the same point in his first term (July 2017), that number was 53 percent. This 10-point rise in “strong approval” suggests that Trump isn’t just surviving—he’s gaining traction, especially with the Republican faithful.

“Republicans love Donald Trump the way Americans love Disney World,” Enten remarked, pointing out that Trump now holds the highest Republican base approval of any GOP president five months into a term.

Other Polls Offer Mixed Signals—But Trump Still Leads

While the Quantus poll paints a highly favorable picture, other surveys offer more cautious interpretations:

• YouGov/Economist: Shows Trump’s approval among over-65s staying flat at 45 percent in June, with 53 percent disapproving. This mirrors their May results almost exactly.
• ActiVote Poll: Indicates a mild decline, showing a drop from 48/48 approval/disapproval in May to 42 percent approval / 52 percent disapproval in June.
• Marist Polling: Among those over 60, Trump’s June approval was at 41 percent, with disapproval at 58 percent—almost unchanged from April’s 40/57.
• Fox News Poll: Offers a modest rise, noting an uptick in approval from 43 to 46 percent among seniors between April and June.

These polls may vary in sample size and methodology, but even the more reserved estimates show Trump maintaining a stable presence among baby boomers—a feat many political figures struggle to achieve as they age out of the spotlight.

Why Baby Boomers Are Rallying Behind Trump Again

Several factors may explain this renewed support among senior voters:

1. Economic Stability
   Older Americans are more likely to recall Trump’s early economic record before the pandemic—low unemployment, strong stock markets, and favorable retirement account growth.
2. Cultural and Political Alignment
   Baby boomers tend to resonate with Trump’s “America First” rhetoric, conservative Supreme Court appointments, and tough stance on immigration.
3. Distrust of Mainstream Media and Democratic Messaging
   Many boomers have grown skeptical of left-leaning news outlets and feel Trump has been unfairly targeted by media narratives. This creates a rallying effect: the more criticism Trump receives, the more his loyal base defends him.
4. Fear of Political Instability
   As cities struggle with rising crime and cultural division, some older voters see Trump as a familiar, strong-willed figure who “gets things done,” even if controversially.

Trump’s Endorsements Still Carry Weight

Enten also noted that Trump’s influence goes beyond polling numbers—his endorsements carry serious political muscle. According to CNN’s analysis, 95 percent of Trump-endorsed candidates win their Republican primaries, even when challenging established incumbents.

In Enten’s words: “You go against Donald Trump… you go in the grinder.”

With such a commanding presence over the GOP landscape, it’s clear that Trump remains the party’s kingmaker—and baby boomer support only cements his dominance.

The Road to 2026: What’s Next for Trump?

With the 2026 midterms approaching, Trump is expected to campaign actively on behalf of Republican Senate and House candidates. If baby boomer enthusiasm continues to build, the GOP may be able to flip or secure key districts across the country.

That said, Trump still faces challenges:

• His support among younger demographics remains shaky, especially among Millennials and Gen Z voters.
• Independent voters are still divided.
• Legal investigations and political controversies could resurface at any time.

But if the former president can continue growing his approval rating among seniors, he may not need to win over every group—just enough to secure another victory for his party.

Why Older Voters Still Hold the Power

In today’s fast-paced, digitally charged political climate, it’s easy to forget just how much sway older Americans have. But as this latest round of polling shows, baby boomers remain the backbone of American elections—steady, influential, and determined.

And right now, a majority of them are once again standing firmly behind Donald Trump.

Whether you support him or not, one thing is undeniable: when boomers speak at the ballot box, Washington listens.